BankGame is a business simulation designed by CompanyGame. Its primary goal is to place participants in a competitive environment where they will manage bank branches and face real market challenges. The strategic and operational decisions they make will determine the success of their entity compared to others.
Simulation Context
In BankGame, participants represent bank branches from different financial entities. All branches start on equal footing but must differentiate themselves through well-defined and executed strategies.
The competitive environment encompasses various demand segments, such as employees, middle management, executives, commerce, and businesses. Each of these segments presents specific characteristics that challenge participants to develop differentiated and tailored strategies.
Each segment has unique traits in terms of transaction volume, profitability, and risk level, adding a strategic component to decision-making.
BankGame is set in the banking and finance sector and is designed for level 4 participants. Its competitive mode and a duration of 16 to 32 hours ensure an intense and enriching experience.
Bank Branch Operations
During the simulation, branches manage a wide variety of operations, classified as follows:
- Assets: Loans, credits, leasing, among others.
- Liabilities: Checking accounts and deposits.
- Services: Insurance, banking operations, and fund management.
Key Decisions in BankGame
Participants must manage their bank branch by making decisions in several key areas:
- Pricing: Define interest rates and fees for each product or service, balancing competitiveness and profitability.
- Risk: Prioritize customer segments and set risk exposure limits for each.
- Marketing: Design promotional activities tailored to specific products and priority segments.
- Branch Operations: Optimize internal management by reviewing procedures, allocating resources, and setting operational priorities.
- Human Resources: Train staff in critical areas such as customer service, product management, and risk assessment.
- Service: Implement actions to improve service quality and customer experience.
Challenges and Learnings
BankGame not only measures financial performance but also evaluates participants’ ability to:
- Improve the performance of the human team in the branch.
- Implement effective strategies for managing customer and operational risks.
Why Choose BankGame?
This simulation offers participants an immersive and hands-on experience in managing a bank branch. It is ideal for professionals in training, finance and banking students, or employees seeking to strengthen their strategic and operational skills.
With BankGame, participants develop a deep understanding of the challenges in the banking sector while honing their ability to make informed and strategic decisions in a competitive environment.
If you want more information or request a demo, you can click here.