In an increasingly globalized and competitive business world, strategic decision-making has become a key skill for professionals in the technology and manufacturing sectors. BusinessStrategy, CompanyGame’s simulator, offers a unique training experience that allows participants to face realistic international competition scenarios.
A realistic competitive environment
BusinessStrategy reproduces the dynamics of five home technology companies, each with a different competitive position and presence in various international markets. The companies compete across three product lines: high-tech personal devices, small household appliances, and home automation. This approach enables participants to understand how globalization impacts every link in the value chain: organization, financing, innovation, production, and marketing.
Key strategic decisions
The simulator allows participants to experiment with real business decisions across different areas:
- Markets: entry into new international markets and selection of demand segments (Price, Innovators, and Performance).
- Pricing: definition of prices by product and market.
- Product: innovation improvement and development of new functionalities.
- Branding: investment in brand promotion by product and market.
- Commercial Strategy: management of commercial branches and international presence.
- Market Research: acquisition of studies to support strategic decisions.
- Production: investment in factories and technology, planning production units.
- Logistics: choice of logistics mode, warehouse management, and distribution centers.
- Training: development of organizational capabilities to sustain growth.
- Financing: budget management and short- and long-term credit requests.
Comprehensive and competitive learning
BusinessStrategy combines internationalization strategy, economic-financial management, operations management, and product marketing within a competitive and dynamic environment. Participants make strategic decisions, analyze performance results, and adjust their actions in cycles of 18 to 36 hours, depending on the simulator’s competition mode.
Why BusinessStrategy is ideal for business training
This simulator offers active and experiential learning, where participants not only apply theory but also develop critical skills such as strategic analysis, resource management, and decision-making under uncertainty. Moreover, designed for Levels 6 and 7, it is ideal both for professionals in training and for executives seeking to strengthen their strategic capabilities.
At CompanyGame, we transform learning into action. With BusinessStrategy, participants experience what it truly means to lead a technology company in international markets, understanding the real impact of every decision and developing competencies that last beyond the classroom.