In a world where technological innovation expands without borders, internationalization is both a challenge and an opportunity for companies. Anticipating how to respond to market changes, managing expansion, and maintaining profitability requires more than theory: it demands practice in decision-making.
At CompanyGame, we have designed Business21, a competitive simulator that places participants in charge of a technology company competing to establish itself in the global market.
What is Business21 about?
The simulator recreates a competitive scenario in which five home technology companies—with differentiated positions in various international regions—face off against each other. Each team assumes the role of a company that produces and markets two key product lines:
- Multimedia players
- Televisions
The goal is clear: gain market share and consolidate a globalization strategy by making critical decisions in strategic areas.
Key decisions participants will make
Throughout the simulator, each team must design and execute its international strategy, making decisions in areas such as:
- Markets: entry into new territories and global expansion.
- Pricing: differentiated pricing by product and market.
- Product: investment in innovation and technological improvement.
- Brand: promotion in specific markets to position the company.
- Production: management of factories, production capacity, and technology development.
- Training: development of organizational competencies to support growth.
- Financing: budget management with short- and long-term bank loans.
A progressive and competitive experience
The simulator is designed so that the level of difficulty increases as the periods advance. This way, teams not only practice decision-making but also learn to sustain a coherent strategy over time, adapting to competitors’ moves.
Moreover, the competitive format fosters a dynamic and realistic environment: each decision is made not in isolation, but in constant interaction with the choices of other companies.
What skills are developed?
- Global strategic vision
- Economic and financial management
- International operations planning
- Product- and market-oriented marketing
- Leadership and teamwork under pressure
The advantage of learning with simulators
With Business21, participants not only understand the challenges of technological globalization—they live them firsthand. They make mistakes, correct them, compete, and, above all, learn to anticipate an international market in constant change.
At CompanyGame, we believe in this type of experiential learning as the key to developing professionals prepared for the future. Click here to contact us.