Global Management, developed by CompanyGame, is an immersive simulator that enables users to practice an advanced business management model in the men’s apparel sector, with an emphasis on sustainability and shared value creation. This tool teaches through simulation, integrating areas such as analysis and planning, marketing, operations, finance, and people management in a dynamic environment.
Objectives and Company Value
The simulator encourages participants to apply knowledge in an integrated way, aiming to increase the company’s value by at least 10% per year. This value, reflecting both strategic and tactical performance, is composed of:
- Economic results (45%)
- Market share (16%)
- Product innovation (12%)
- Brand value (12%)
- Industrial technology (8%)
- Organizational development (7%)
Decisions made in each period influence this evolution, allowing adjustments if results are not as expected.
Structure and Environment
The simulated company is organized into five areas: Management, Tanning Center, Design, Marketing & Sales, and Production & Logistics, with a value chain covering everything from leather production to distribution across Spain, Portugal, France, Italy, Central Europe, Poland, and Mexico. The sector faces trends such as new consumer demands, rising competition, internationalization, and shrinking margins. The Spanish market is saturated, with threats from international competitors. Current production capacity is at its limit, requiring new growth strategies.
Decision Areas and Competitiveness
Participants make decisions in production, design, marketing, finance, and market or factory expansion (limited to one new market and one new factory per period, with a maximum of four and two, respectively). Competitiveness factors include price, design, brand, and distribution, which can be adjusted through investments in technology (up to 7% cost reduction) and promotion.
Production and Costs
Production focuses on shoes, bags, and accessories, using leather from local suppliers. Costs are divided into manufacturing, logistics (affected by distance and oil prices), and quality/losses, with options to expand capacity or improve technological efficiency.
Conclusion
Global Management offers a realistic experience to develop strategic skills, adapt to competition, and optimize resources. Ideal for students and professionals, it promotes practical learning in a complex ecosystem.
For more information or to request a demo, visit www.companygame.com