In today’s global economy, companies must make agile and strategic decisions in increasingly competitive environments. Global2020 is a business simulator designed to immerse participants in the challenges of running and expanding a textile company in international markets. Developed by CompanyGame, the simulation replicates the dynamics of five competing firms that manufacture and sell textile products such as shirts, ties, and clothing accessories.
All teams begin the simulation on equal footing, operating in a single domestic market. From there, participants must define their competitive and internationalization strategy, manage key business functions, and respond to evolving market conditions.
A Realistic Competitive Environment
Participants lead a company that may choose to continue producing locally, outsource to suppliers, or establish factories in new countries. As the simulation progresses, new markets become available, each segmented into three distinct demand groups. Success depends on how well participants balance operations, marketing, finance, and strategy.
Areas of Strategic Decision-Making
Global2020 provides a comprehensive learning experience by requiring decisions in multiple key areas:
- Markets: Entering and expanding into new countries and market segments
- Production: Investing in new factories, choosing between in-house production and outsourcing, and adopting new technologies
- Product and Design: Enhancing product design and selecting suppliers
- Brand and Promotion: Allocating promotional budgets by product and market
- Pricing: Setting product prices tailored to different markets
- Human Resources: Training and developing internal capabilities
- Market Research: Purchasing insights to guide strategic choices
- Financing: Managing short and long-term funding through loans
Beyond regular decisions, participants face additional strategic challenges, such as opening a purchasing department, attracting external investors, switching from production to distribution models, or upgrading machinery. These exercises replicate real-life shifts and demand strategic adaptability.
Educational Value
Global2020 delivers impactful learning across several dimensions:
- Strategic Thinking: Develop long-term plans to enter and succeed in international markets
- Operational Integration: Coordinate production, marketing, and sales with financial and human resource strategies
- Decision-Making Under Pressure: Evaluate trade-offs and consequences of business decisions in a competitive context
- Real-World Relevance: Experience scenarios that mirror actual business challenges, preparing participants for leadership roles
Target Audience
Global2020 is designed for:
- Undergraduate and graduate students in business, management, or international trade
- Executive education and MBA programs
- Corporate training focused on strategy, operations, and global expansion
Conclusion
Global2020 is more than a simulation—it is a strategic learning platform that challenges participants to think holistically and act decisively in a dynamic, competitive environment. It bridges the gap between theory and practice, providing future managers with the tools to lead international ventures with confidence.
To explore how Global2020 can enhance your training programs, contact CompanyGame and request a personalized demo by clicking here.