Global2030 is a business strategy simulator developed by CompanyGame, designed to replicate the competitive environment of companies that design, manufacture, and market wearable technology products. This tool offers an immersive and challenging experience in which participants take on the role of managers within a global technology company.
Through strategic and operational decision-making, users gain hands-on experience in the dynamics of international markets and the challenges associated with innovation, competition, and global expansion.
A Realistic Competitive Environment
Global2030 places participants in a European-based company born from a collaboration between investors and experts in nanotechnology and telecommunications. The company holds its own patents and operates with two key product lines:
- FitnessBand: Smart wristbands focused on tracking physical activity.
- BrightGlasses: Smart glasses with advanced features and connected applications.
Currently, the company manufactures in Europe and sells in both Europe and the United States, with the option to expand its operations to regions such as China.
Market Segments and Consumer Behavior
The simulator focuses on three main market segments, each with distinct needs and priorities:
- Innovators: Seek cutting-edge technology and are willing to pay a premium.
- Connected Users: Value digital integration and seamless device connectivity.
- Traditionalists: Prefer reliable, functional products with strong value for money.
Participants must tailor their strategic decisions to meet the demands of each segment, balancing factors such as quality, innovation, and pricing.
Key Strategic Areas
Throughout the simulation, teams make integrated decisions across several core areas:
- Markets: Analyzing and entering new geographic markets.
- Pricing: Setting pricing strategies by product line and region.
- Innovation: Investing in research, development, and product evolution.
- Production: Managing factories, planning output, and implementing technological upgrades.
- Marketing: Allocating promotional budgets and building brand positioning.
- Finance: Budget control, funding sources, and operating profitability.
Skills Developed with Global2030
This simulator is designed to foster key competencies for today’s business environment:
- Strategic Thinking: Data analysis, long-term planning, and global decision-making.
- Understanding of International Markets: Identifying expansion opportunities and adapting to regional contexts.
- Innovation Management: Developing tech-driven products and allocating R&D resources effectively.
- Comprehensive Business Leadership: Coordinating operations, marketing, and finance under a unified decision framework.
Format and Duration
Global2030 is delivered in a competitive format, lasting between 32 and 48 hours depending on the educational program design. This intensive format encourages collaboration, practical learning, and decision-making under pressure, simulating real-world business environments.
Conclusion
Global2030 is not just a simulator—it’s an advanced training tool that enables students, professionals, and executives to experience the management of a global tech company. Its practical and strategic focus makes it an ideal solution for academic programs, MBAs, business schools, and corporate training initiatives.
Request a personalized demo with the CompanyGame team by clicking here to discover how Global2030 can be integrated into your educational or corporate development program.