SalesManager is a commercial management simulator designed to train strategic decision-making in highly competitive contexts. In this simulation, participants take on the role of Regional Sales Manager of a non-alcoholic beverage company, competing against five other firms operating in the same market.
Part of the Level 4 (Intermediate Plus) learning path in CompanyGame’s portfolio, SalesManager is recommended for participants who already master the fundamentals of marketing and sales management and wish to advance their skills in sales team leadership. The simulation lasts approximately 16 to 24 hours and is carried out in a team-based competitive format.
A Dynamic and Demanding Market
SalesManager places participants in a fast-moving consumer goods environment, with three customer segments — youth, adults, and athletes — and three product categories: soft drinks, isotonic beverages, and juices.
The simulation covers three distribution channels (Institutional, Retail, and Supermarket), each with different client types (A, B, and C) based on purchase volume and product turnover. This structure allows participants to experience the complexity of a multi-channel sales environment, where coordination and adaptability are key to success.
Key Decisions: Strategy, Team, and Execution
Throughout the simulation, teams must design a comprehensive commercial strategy by making decisions in critical areas such as:
- Pricing: setting optimal selling prices per product.
- Channel discount: determining commissions granted to distributors.
- Point-of-sale promotion: investing in visibility and in-store activation.
- Channel promotion: strengthening brand image and relationships with intermediaries.
- Sales force allocation: defining each seller’s focus by channel and client type.
- Incentives and variable pay: designing motivational schemes linked to performance.
- Training: improving the sales team’s skills and effectiveness.
- Motivation: enhancing engagement and productivity within the team.
The goal is not only to achieve the best sales results but also to develop balanced management skills, combining strategy, leadership, and data analysis to sustain long-term competitiveness.
Competition, Analysis, and Learning
Every decision affects market share, profitability, and customer satisfaction. The simulator provides detailed reports and rankings that enable performance comparison between teams and a clear analysis of each strategic choice.
This competitive framework allows participants to learn collectively, identifying best practices, common mistakes, and opportunities for improvement.
An Advanced Training in Sales Management
SalesManager transforms learning into an immersive experience that tests analytical thinking, commercial planning, and team leadership. It is an ideal tool for educational and corporate programs focused on sales, marketing, and commercial management. Click here to request a demo or more information.