The objective of SmartSim is clear and very specific: to close, once and for all, the gap between what students learn and what the labour market actually needs.
For years, education has been heavily focused on the transmission of theoretical knowledge. However, today’s context demands more. Both students and employers are now calling for a different kind of education—more practical, more applied and more closely connected to professional reality.
SmartSim was created precisely to respond to this need.
What students are looking for today
Students are no longer satisfied with learning concepts alone. They seek learning experiences that allow them to develop useful, transferable skills that can be applied in real situations.
They want to:
- Face problems similar to those found in the professional world
- Make decisions and understand their consequences
- Develop judgement, autonomy and confidence
- Prepare for their entry into the labour market
Learning is no longer an end in itself; it becomes a means to be better prepared for work.
What the labour market needs
At the same time, companies are looking for profiles that can add value from day one. Not only technical knowledge, but practical competencies that enable rapid adaptation to real environments.
Organisations need talent with:
- Digital skills
- Critical thinking
- Decision-making capability
- Mastery of technological tools
- Ability to work in changing contexts
The gap between these two worlds still exists. SmartSim operates precisely in this space.
SmartSim as a bridge between education and employment
SmartSim connects academic learning with the real needs of the labour market through simulation, artificial intelligence and personalised learning pathways, placing the learner at the centre of the experience.
Each participant learns by doing:
- Simulating real professional situations
- Making relevant decisions
- Observing the impact of their choices
- Receiving immediate feedback
This approach enables progressive, practical competency development aligned with what organisations demand.
Learning by doing, deciding in order to learn
At SmartSim, learning is not based solely on content, but on experience. Students do not observe reality from the outside; they interact with it.
Through simulation:
- Decisions have consequences
- Mistakes become a source of learning
- Skills are developed in context
This leads to a deeper and more lasting understanding of the concepts and competencies involved.
Professionals ready from day one
The outcome of this approach is clear: professionals better prepared to enter the labour market.
SmartSim helps develop individuals who are able to:
- Understand how organisations operate
- Apply knowledge in real situations
- Adapt quickly
- Add value from day one
This is SmartSim’s ultimate objective and the foundation on which the entire experience is built.
SmartSim: education aligned with reality
SmartSim does not propose a superficial change, but a different way of learning—one that is closer to how work actually happens.
Because when education is aligned with the professional world, the transition from studying to working stops being a barrier and becomes a natural step.

